Then: The Healthful Benefits of Malt Whiskey?

Feb. 26, 1912--Truth in advertising seems to have not been a major concern in the early 20th century. The ad copy for Duffy's Pure Malt Whiskey reads like a current piece of Congressional legislation. You read it and say, "huh?".

"Youth, with constant exercise and healthy exhilaration, get blood circulation and muscular activity that keeps the functioning of the whole system up to par. Later, however, the amount of exercise taken diminishes and exercise is replaced by constant strain. The delicate, interior mechanism of the human body is the first to feel the effect of the strain, and consequently, indigestion and nervousness develop sooner than more outward evidence. To counteract the strain, to bring a tired system back to normal, to keep the mechanism of the body's internal organs working harmoniously, nothing is better than Duffy's Pure Malt Whiskey taken in moderation."

Otherwise, drink whiskey and you'll be healthier.